Less Rebrand. More Realignment.
Same eye. Different stories.
Field Note: 006 28th August 2026
I've changed a few things around here.
New type.
A cleaner palette.
A sharper logo.
A little less noise.
On the surface, you could call it a rebrand. But I don't think that's quite what happened. The work hasn't suddenly changed.
If anything, the opposite is true.
I've spent the last couple of years getting clearer about what I do, what I notice and why I film the way I do. And somewhere along the way, the way the business looked stopped quite matching the way the work felt.
So this wasn't really about becoming something new.
It was about making everything look more like what was already there.
TWO SIDES OF THE SAME EYE
For a while, my wedding work and my business content lived quite separately.
Love Content Creation was weddings: emotion, movement, people, anticipation, the little things happening at the edge of the room.
Love Content for Business was education: helping business owners understand filming, observation, composition, movement and how to make better content with the phone already in their hand.
They made sense individually.
But increasingly, separating them started to feel slightly strange.
Because I'm not actually doing two different things.
I'm looking for the same things.
At a wedding, I might notice someone's hand reaching for another beneath the table.
In a business, it might be flour left on an apron, the movement of someone's hands while they work, light falling across a treatment room or the way a shop looks just before the door opens.
Different subjects.
Same eye.
THE METHOD WAS THERE BEFORE I NAMED IT
I've also realised that much of what I now teach wasn't invented for teaching. It came from filming.
Observe before directing.
Look at the edge of the story.
Film the evidence that something happened.
Notice movement.
Notice texture.
Notice what changes when people forget you're there.
Start recording before you think you need to.
These weren't rules I sat down and created.
They were patterns I noticed in my own work.
And once I could see them, I could explain them.
That has probably been the biggest shift of all.
I'm no longer only interested in making beautiful content.
I'm interested in understanding why certain images make us feel something; and helping other people learn to recognise those opportunities too.
CLARITY CHANGES THE WAY THINGS LOOK
So the new branding needed to do less.
Less decoration.
Less explaining.
Less trying to make the two sides of the business look different.
The same typography now runs through both.
The same restraint.
The same visual language.
The same belief underneath it all.
Because whether I'm filming a wedding in the Cotswolds or showing a small business owner how to create cinematic iPhone content, the starting point is the same:
pay attention.
The camera comes afterwards.
SEE DIFFERENTLY
That phrase has become increasingly important to me.
Not because it sounds good beneath a logo.
Because I think it describes the work better than almost anything else I've written.
You don't necessarily need a better location. You don't need a room full of equipment. You don't need everything perfectly staged.
And you definitely don't need every shot to have an obvious subject standing neatly in the middle of it.
Sometimes you just need to notice what's already there.
The shadow.
The half-open door.
The person watching from the side.
The movement before the moment.
The thing everyone else walked past.
That's the thread running through the wedding work, the business work and everything I'm beginning to teach.
So yes, things look different around here.
But perhaps the more important thing is that they finally look like they belong together.
The branding didn't create the idea.
It just made the idea easier to see.
FIELD NOTE 006
A note from behind the camera on observation, visual storytelling and learning to see differently.
SEE DIFFERENTLY
Cinematic iPhone Content • Visual Storytelling • Small Business Marketing
